PPC Doesn’t Work
I came across a text ad served by Google today that I just had to share. Google didn’t invent but they have almost perfected the field of PPC (Pay Per Click) text ads. Ad groups, ad copy, split testing, quality score are what you will hear the experts talk about. But what’s also interesting about Google Adwords is that almost anyone can sign up and have their own ads being served in just a few minutes.
Whats remarkable is that you can even create a PPC ad saying that PPC ads don’t work!
I laughed out loud when I saw this PPC ad for Trusted Testimonials, a company that verifies and certifies customer testimonials.
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